New Ambassador for Ladbrokes Poker

March 11 - Hoping to get across the message that Ladbrokes Poker is a highly accessible online poker site and that poker is a game for "everyone", the poker room has signed on Irish pop star, Shane Lynch as its ambassador.

The year long sponsorship deal will see the Boyzone singer represent the site and learn the ropes of the game, which he only started playing a year or two ago.

"Shane is the perfect ambassador for Ladbrokespoker.com - he's a great guy and totally down to earth," said the Head of Poker at Ladbrokes, Kate McLennan.

"We want to show that poker is for everyone," she said. "We're not like other sites that spend huge amounts on poker professionals that their players will never be able to relate to. Ladbrokes Poker is the site that's friendly, accessible, where all ages and abilities come together. Poker takes a moment to learn and a lifetime to master. With Shane, we want to show that anyone can give it a go and have fun."

Lynch made no pretence of the fact that he is no poker pro. The singer only learnt the ropes of the game at the Ladbrokes Irish Poker Festival in Killarney in 2008, but has since gone on to enjoy a few events.

"I'd always been a bit intimidated by the poker seen;" confessed Lynch. "I'd seen it on TV and found the whole thing a bit baffling. But having spent time with the Ladbrokes players at a few events last year, I've seen that you don't need to be an expert to give it a go. I'm really looking forward to getting into this poker journey, learning more and having some great fun along the way."

Ladbrokes has also supported Lynch in his love for the sport called Drifting by associating themselves with the singer during the UK Drifting season.

Click here to visit Ladbrokes.