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New Top Class Sponsor for WSOP
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May 22 - It may not be the most likely coupling, but management of the World Series of Poker is sure that its new sponsorship deal with Jack Link's Beef Jerky will contribute much to the success of the land poker industry's most prestigious tournament.
In its 40th year of operation, it was important for WSOP's president - as in previous years - to find a strong corporate sponsor, and it seems that the competition has found just that.
This year's WSOP will be officially known as the World Series of Poker Presented by Jack Link's Beef Jerky.
The competition has been sponsored by Milwaukee's Best Light for the past two years, and Jack Link's steps into big shoes in terms of marketing and product advancement.
Nevertheless, it seems that the company is looking forward to this challenge as it considers ways to promote WSOP in the best possible way.
A new buzz phrase, 'All you need is stack and some Jack', may already have caught on throughout the industry. Or not.
The Vice President of the World Series of Poker, Ty Steward said: "This is a great fit between two category leading brands. We've found a savvy and smart sports marketer who fits our culture and we welcome Jack Link's to the WSOP family."
The Director of Marketing for Jack Link's, Jeff LeFever also commented on the new partnership deal and said: "The game of poker is all about sharing good times with great friends. Jack Link's enthusiasts and poker fans are cut from the same cloth - they are fun seeking, adventurous spirits. The World Series of Poker Presented by Jack Link's Beef Jerky is the most esteemed gaming event in the world, and poker's untamed spirit truly embodies the Jack Link's brand. Being part of this thrilling tournament is just one more way Jack Link's is helping people to Feed Their Wild Side."
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