Online Poker Room Advertising Goes Airborne

April 16 - In recent years, with competition growing stiff among gambling companies in the market, online poker advertising has taken on a whole new dimension. But while some companies are content to stick to the local media for their promotions (if legislation allows it), others are thinking 'outside the square' and pulling all the stops when it comes to ingenious marketing campaigns.

Take PKR.com's latest poker advertising campaign as an example. The popular online poker room is taking its brand name skywards by getting a helicopter to fly a giant banner across the skies of the United Kingdom with the words "Poker Excitement" emblazoned on it.

Working with Helicopter Overcity Banner Systems, a local London company, PKR.com commissioned a banner three quarter the size of a football pitch to be trailed behind a helicopter this week. The 25 000 square foot banner will be viewed by literally millions of Londoners and the campaign will be timed to coincide with major sporting events in the capital

Simon Prodger, PKR.com's marketing manager said: "It's a pretty awe-inspiring spectacle, and one that no one expects to see. We've had reports of sightings from all over London, and people have even been sending in their own camera phone images of the big banner."

The next poker advertising fly-over is due to take place on April 26th during the Manchester United versus Chelsea Premiership match, and can be viewed from the Stamford Bridge and central London areas.

PKR.com, described as "the future of online poker" because of its awesome three-dimensional graphics and features, is offering players great bonuses and promotions, including satellite qualifiers for major tournaments.