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Poker Merchandise Sales Drop, Hysteria Ensues


Sales are down in 2005 for poker-related products, especially poker chip sets that were popular starter kits for new players to the game. This has led analysts to conclude that poker is the latest craze that will end in financial disaster for many, not unlike the Internet bubble. Welcome to the hysteria surrounding the poker bubble.

Ever since the Dutch put all their cash into tulips financial markets have been very sensitive to fads, crazes, and hype of any kind that sees one industry escalate in popularity to such an extent that people invest everything they own into it, only to see it blow up in their faces.

Well, reports of poker's demise are greatly exagerrated, to paraphrase Mark Twain, although the market is probably headed towards saturation-point. This is true for online poker rooms - the best are already out there with too much market share - and television shows about poker. The problem with the latter is that poker is not a good live sport, it requires careful editing to make it interesting, and because the focus is always on a few huge hands the "surprising" outcomes have started to become predictable.

The poker television bubble will burst, but online poker is not going to disappear. There is too much money to be made, and the only way people will go broke when it comes to poker is not by investing in the stock of companies like PartyGaming, but rather the old-fashioned way - by playing the game itself.



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    2011/04/21 01:56:51 PM