A new television show about the world of poker, PokerBeat, will soon begin airing on US television, and should lead to an increase in the number of new online poker players. PokerBeat was produced and devised by poker players for poker players. If the show proves popular, and there is little doubt that its magazine format that provides an entertaining and personal glimpse into the lives of famous professional poker players will appeal, then it should lead to a spike in online poker registrations.
Every time a poker show captures the public's imagination the immediate beneficiaries are the online poker rooms, who are usually quick to recognize the potential by sponoring the key commercial spots. Pokerstars.com has already gone public with praise for the new show, as has Bluff magazine. One has to wonder when poker will hit the point of media saturation, but it certainly has yet to happen.
