PokerStars Signs on Mats Sundin

September 6 - Hockey league champion and Olympic winner, Mats Sundin has become the latest sports celebrity to join the world of online poker. It was announced yesterday that Sundin will become a brand ambassador for PokerStars and represent the brand at a number of top online and offline events.

The 37 year old Sundin will already step into his role as ambassador at the upcoming European Poker Tour Barcelona leg next week.

Sundin, a Swedish player who served as the captain of Canada's prestigious Toronto Maple Leaf hockey team,  began playing poker in his early years in the NHL and has been inspired to take up the challenge of playing the game online and at live events.

"I have always enjoyed playing poker," said Sundin, "and playing with PokerStars gives me the opportunity to challenge myself and explore the full potential of my game."

"Learning from and playing against some of the best players in the world wont be easy," continued Sundin, "but I believe the fighting spirit I've developed as a hockey pro will help me at the tables."

PokerStars was also thrilled with their latest addition to their team. "Mats has gained worldwide recognition as a professional athlete, renowned for his dedication, focus and commitment which have earned him a place at the very top of his profession," said the regional manager for PokerStars Nordics region, Michael Holmberg. "This profile is very similar to the qualities we witness amongst the most successful poker pros our our sites and tours. Mats is a charismatic leader and champion, one that we are tremendously proud to have represent PokerStars as a brand ambassador."

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