UB Poker Cancels Aruba Classic

March 16 - Ultimate Bet online poker room, or UB.com as it is now known in the industry, announced that it would not be holding the Aruba Poker Classic this year.

The Aruba classic is a popular land based poker tournament that attracted nearly 500 players last year.

The 2009 winner was Brandon Hall who took home just over $750K in the $5000 No Limit Hold 'em poker event.

"It is with great regret that we are announcing that that Aruba event will not run this year, but 2010 is going to be an exciting year for UB and its players," said Paul Leggett, the Chief Operations Officer of Tokwiro, the group that owns UB.com.

Leggett continued: "Over the last year, we've been redefining the UB brand in every way. We love the Aruba Poker Classic event, but we think we can do a lot more for our players by investing in new events and rewards."

In the meantime, online poker players can look forward to a host of great tournaments and promotions that UB.com has planned for them.

"I, for one, am excited about what this shift in focus means for UB and what this will add to the experience of our players," said professional player, Joe Sebok who is part of Team UB.

2010 will see the introduction of a monthly $500,000 guaranteed tournament which may very well become a $1 million event.

The site will also continue to bring players a very good chance of gaining entry into top international land based poker tournaments, including the World Poker Tour and the World Series of Poker.